The Right People in the Right Place
Where Culture Becomes Measurable
CultureMatch started with a frustration: companies hire for skills but lose people over culture. We set out to make culture fit measurable — the invisible threads that make a team click — so the right people end up in the right place.
A Shared Frustration
Our founders spent years in HR — but also as hiring managers. They watched the struggle of getting the right people in the right places firsthand. Talent management is always a topic for management teams, board directors, and on every yearly HR plan. And yet, the same problem keeps coming back: great hires on paper that don't work out in practice.
They saw companies hire for skills and fire for culture — over and over. Not because anyone did something wrong, but because hard skills are easy to verify while culture fit remained invisible. Does a candidate's management style fit your organization? Do their values and norms align? Most companies were answering these questions on gut feeling alone.
So they built CultureMatch: a platform that makes culture fit measurable — from job posting to final hire. Define your culture, generate smarter job posts, scan CVs, and send culture questionnaires. No guesswork, just data.
Building Bridges, Step by Step
Where It Started
Lisa and Aylin started working together at a startup. They immediately saw the same pattern: talented people hired on paper who turned out to be a poor culture fit. The conversations about a better way to hire began.
The Idea Takes Shape
After Aylin left the company, they stayed in touch. Different companies, the same struggle: good hires based on paper, but within a year no match on company culture, fit, and team dynamics — even with HR involved in every hire. They agreed: this needs to become more scientific and measurable.
From Idea to Pilot
CultureMatch goes from concept to working product. The first pilot begins — testing the platform with real companies, real candidates, and real culture data. The results confirm what they always believed: culture fit can be measured.
Test Customers and Live
CultureMatch launches with its first test customers. Real teams using the platform to hire smarter, reduce turnover, and build cultures that last. The bridge is open.
Meet the Founders
Two people, one conviction: hiring should be based on data, not gut feeling. Especially when it comes to culture fit.
Lisa de Roos
CEO and Co-Founder
HR background with years of experience in talent management and recruitment. Lisa always believed it should be easier to get the right people in the right places. With CultureMatch, she's making that belief a reality.
Aylin
CTO and Co-Founder
Software developer by heart with an entrepreneurial mindset. Aylin believes in the power of technology to solve real problems. She saw the culture fit challenge up close and knew she could build the solution.
Our Values in Practice
Every Piece Matters
No role is too small. No voice is too quiet. We build products that see the full picture because our team reflects one.
Science Over Gut Feel
We don't ship features based on hunches. Every recommendation our platform makes is grounded in research and validated in the real world.
Build Bridges, Not Walls
We connect. Between teams and people. Between data and decisions. Transparency is non-negotiable.
Move Fast, Stay Human
We're a tech company that never forgets it's building for humans. We ship fast, iterate constantly, and always ask: does this make hiring more human, not less?
Built for impact
Cultural dimensions measured
Days free, no credit card
Minutes to map your culture
GDPR-compliant and EU-hosted
Want to Be Part of the Story?
We're building something meaningful and always looking for people who believe work should feel like belonging. If that resonates, we'd love to hear from you.