Lisa de Roos
CEO and co-founder
HR background, years in talent management and recruitment. Lisa saw too often how a strong hire on paper failed on culture — and decided culture had to become measurable, for every team and without consultants.
02 — Where it started
A shared frustration
We — Lisa and Aylin — watched the same pattern up close for years, as an HR professional and as a hiring manager: hire someone with a rock-solid CV, and three months later both of you feel it just doesn't click.
The cause was always the same. Hard skills can be verified; culture lived in someone's head, not on paper. So everyone decided on gut feeling — and that's exactly where it goes wrong.
So we built CultureMatch: capture your culture in a living culture handbook, generated from your own answers. Then measure every candidate's culture fit. No consultants, no guesswork.
04 — Our journey
From frustration to platform
- 2020
Where it started
Lisa and Aylin work together at a startup and see the same pattern first-hand: talented people, hired on paper, who turn out not to fit the culture. The conversations about a better way to hire begin.
- 2022
The idea takes shape
Aylin has moved on to another company, but they stay in touch. Different companies, same struggle: great hires on paper, no match on culture and team dynamics within a year — even with HR at the table. The conclusion: this should be measurable.
- 2025
From idea to pilot
CultureMatch goes from concept to working product. The first pilot runs — with real companies, real candidates and real culture data. The results confirm the conviction: culture fit is measurable.
- 2026
Live with the first customers
CultureMatch launches and onboards its first customers: real teams hiring culture-first. This is only the beginning.
We're onboarding our first customers now
What that means for you: a direct line to the founders and your feedback in the roadmap. You'll never get in this close again.
06 — The numbers
Where we are today
14
days of all features, free — cancel anytime
€0
to get started: free plan with no time limit
2
languages: fully available in Dutch and English
And your first culture chapter? Generated in minutes.
GDPR-compliant · hosted in the EU